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I know, enough already of Tiger, and I totally agree, although I would like some credit for my prediction that this would be fun to watch. I was even on a weekly call with folks all across Europe earlier this week, and that’s all they wanted to talk about. In any case, Washington Post reporter Paul Farhi has an article today asserting that “with his bunker mentality, (Tiger) whiffed on scandal’s p.r.” I couldn’t disagree more.
I think that Tiger has handled this the best he could given the facts he has had to deal with. I am in no way condoning his behavior, just observing from a damage control point of view that:
1) his transgressions did not consitute illegal behavior (as in the allegations the Kobe Bryant had raped a woman)
2) he was not a public servant using public funds (ala Elliot Spitzer)
3) he did not cheat at his sport (Barry Bonds and a zillion other althletes)
4) he did not lie under oath (my former boss and client, President Clinton)
5) he did not betray the public trust (South Carolina Governor Mark Sanford and dozens of other politicians).
If had had been involved in any of those types of behavior, I would jump on the bandwagon and demand that Tiger provide a full and honest accounting for his actions. But he didn’t. Whatever he did, it was in the confines of his private life. He has met my damage standards– take responsibility, show compassion and humility, and move on.
Farhi writes that not speaking out publicly doesn’t feed the media beast– that beast would never be satiated in this type of scandal, so that is a no-win proposition. Tiger has absolutely handled this correctly, at least from a pr perspective.
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